Customers no longer only care about the quality or price of a product or service. They want to know what is the story behind the brand.
The big question is, Why?
Why are you doing this business?
Why are you the one that they should buy from?
The customer wants to know the answer to those questions now. But are you, as a brand, able to answer those questions?
If not, you should revisit your marketing strategy and create a brand story. Even if your brand does not have a story, you should focus on building one.
Every business or journey of entrepreneurship is a story. It could be your story of setting up a business, the journey of the company from initiation to now, or even your mission and vision for the company you have set up.
The trick will be to identify and align that story with your brand. Then, use that story across your business to ensure that all your customers, investors, employees, vendors, and everyone else know the story.
They will likely engage with and buy from your business if they align with your story. This will also help them become loyal customers and supporters, which will likely lead to the best kind of marketing ever: word-of-mouth marketing.
This will result in more business in the long run and keep your brand at the forefront of customers’ minds. Bringing you more business and customer loyalty.
Once you build that story, you need to ensure that everyone in your business understands it and uses it when communicating about your business with anyone, anywhere.
The brand’s story has become so crucial that even investors now care about the story behind your brand and are more likely to invest if they connect with it.
A good brand story will also attract the right collaborators who will help you promote their business in the long run by working with you. This will help you gain customers, and they will also be able to get some customers.
So, start working on your brand story today.