KCPediredla

Content creation is a tiring process. Someone needs to identify a topic to create content on, then research the topics, then create the actual content, format or edit it, publish it, share it and finally analyse the effectiveness of the content. 

However, companies still spend considerable time, effort, and money on regularly creating more content. Why is that?

That’s because content helps these businesses build a brand by communicating with their audience, which allows these audiences to become customers of the brand.

Most businesses today face the challenge of choosing between focusing on winning more business or building a long-term brand. Winning more business is the most sensible choice for most companies. 

However, it is essential to start thinking about building a lasting brand that may not reap immediate commercial benefits for the business right now but will ensure that it provides many future commercial growth opportunities. 

So, what can businesses do in this scenario? 

The best solution is to create a lot of content quickly and then re-use/sensibly repurpose that content across various marketing channels. 

Here are a few ways that you can speed up your content creation to start with:

Use a content calendar:

The best way to create more content is to plan. A good marketing specialist can help create a content calendar that can help create content for the whole year. 

Once scheduled in the calendar, it can easily be tracked and created before time to ensure that your B2B business has enough content to be published and used.

Execute and Schedule:

The calendar will help give you a clear view of when to publish content. However, the challenge for the business is to make time and have the resources available to publish the content diligently. 

This is why it may be a good idea to make the time, create the content in a batch (maybe when you get access to a great content writer or have a week available for your marketing team members to write in) and set them up for scheduling. 

Do not just release all the content at a go because you were able to build it then. Always schedule it beforehand to spread the content according to the calendar.

Don’t forget to repurpose it:

Another thing to remember is that not all content you create has to be original. You can always repurpose your existing or old content a few times in different formats across different platforms. 

This also can be planned and scheduled ahead of time in the content calendar and the content scheduler.

Create templates:

If you notice my social media posts, you can see that I use the same template and image style for all the images I create through Canva.

This helps me quickly put together the content without spending much time creating new content from zero every day. Also, it keeps my content consistent across social media platforms; this way, when someone sees my post appear on their feed, they can immediately recognise that it is a post by me.

Similarly, businesses should have templates to speed up content creation and keep all content consistent across different platforms.

Bring in expertise:

One way to speed up the content creation process is to bring in an expert who can look at the content calendar and quickly create a lot of content. 

They can then help your business to schedule them regularly and keep adding more content on an ongoing basis. 

Use tools:

Pairing your content creation process with the right tools can speed up content creation, scheduling and distribution. 

Tools like ChatGPT can help generate ideas for content or create a draft of the written piece. 

Then, you can use various CMS or social media tools to schedule the content based on the plan according to your content calendar.

Creating content is challenging (even with generative AI tools), but businesses must be able to create more content. Are you a B2B business looking to create more content? 

Why not check out our blog content starter pack? 

It comes with four posts a month. Delivered to you via Drive one per week. It is a great way to either start your blog content or add more fantastic content to your existing blog content. 

Remember, “More content is good”.