One of the most transformative changes in Marketing in recent years has been the rise of AI-generated content. While content marketing has always required human creativity and effort, algorithms can now churn articles, videos, and social media posts at unprecedented speed and scale. 

This technological advancement raises opportunities and challenges for businesses looking to connect with their audiences meaningfully.

The Rise of AI-Generated Content

More and more companies are adopting AI as a content creation strategy. Whether ideating topics to write about or writing entire articles, AI is helping speed up the process, which used to take a lot of time.

One of the most significant advantages of using AI-generated content is the ability to produce content in a fraction of the time it would take a human to create it. 

This enables marketers to execute campaigns at incredible speeds, as they no longer need to wait for content. They can quickly generate some content and use it for their campaigns almost instantly.

This also allows brands to respond to trends faster than before, allowing them to showcase their points of view without creating a large content team.

Challenges and Considerations

Like any new technological change, AI-generated content also brings challenges marketers must work through. 

One of the primary concerns has been the authenticity of the content and the ability to stick to the brand language. 

Another challenge is trust. When AI generates the content that a reader consumes, it raises the question of whether that reader can trust the business to have the knowledge they are talking about or if all of this is just AI-generated information.

Because it is so easy to create AI content, marketers can generate spam and unhelpful content for their businesses. This is why some quality checks need to be established to ensure that the content is not generic but more in tune with the brand guidelines and values the customers care about.

Embracing a Hybrid Approach

To overcome these challenges, businesses must adopt a hybrid working model with AI-generated content. 

Firstly, it is important to remember that businesses cannot replace content writers and use AI-generated content. Content writers must still give the right prompts to generate the right content that works for your business. 

AI can be implemented in various other areas, but content needs to be thought out properly. For example, AI-generated content can be the first draft, which a content writer can rewrite or update using the correct brand language to make it more in sync with the business requirements.

The Future of Content Marketing

As AI continues to evolve, the future of content marketing will likely be defined by a balance between automation and human creativity. Marketers who can harness the power of AI while preserving the authenticity and originality of human-generated content will stand out in a crowded digital landscape.

Furthermore, marketers’ roles will shift from content creators to content strategists and curators. Instead of spending hours crafting individual blog posts, marketers will focus on analyzing data, understanding audience insights, and developing holistic content strategies that span various channels and touchpoints.

Have you updated your marketing strategy to consider how you can implement AI-generated content?