The sheer amount of content being created these days is mind-blowing. More impressive is businesses’ time to ideate, create, proofread, design and publish the content. After all this work, companies push the next piece of content.
This process continues, and businesses keep creating more and more content daily. This keeps filling up your content database, which could be your website, blog, or social media platform.
Let’s say you write an article on a particular topic, like B2B marketing tricks. Conduct some research, interview a few marketers in the B2B industry, write the content, get a designer to design the images for the blog post, and publish the content on your business blog.
Now, the next big step is distributing that written content. Here are six ways you can distribute that content:
Social Media:
This is the easiest way to distribute the blog content. All you have to do is share the link with a few lines about the blog or the topic the blog post covers. Most businesses do this very often after they publish a blog post.
However, even within social media, there are many opportunities to distribute the content better. Let’s look at a few examples here:
X:
You can break the content into a few key points and write a thread covering them; then, you can add a CTA to encourage the user to visit your business blog to read the post in more detail.
LinkedIn:
You can turn the content into multiple posts on LinkedIn as well. Here are a few ways:
- Write relevant content as a post and link it to the main bar of this post.
- Convert the content into a set of images and post them as a carousel post.
- Post a short video about the content on your LinkedIn feed.
Instagram:
Instagram is a very visual platform; you can:
- Use one image describing the topic and link to the entire blog post.
- Create a story with a single image, multiple images, or even a short video with a link to the blog post.
- Create a small video discussing the content and link to the blog post.
TikTok:
You can create a short video discussing the content and link to the blog post.
YouTube:
You can create a more extensive video if the topic can be expanded, or a short video talking about the content and linking to the complete blog post should work.
Internal Links:
One effective way to distribute your blog content, get more value out of your entire website content, and ensure you retain users on your business website is to link existing blogs in your new blog content and update existing blogs to link to this recent blog post.
Email Campaigns:
Another great way to distribute blog content is to add the newly created blog content to existing or future email campaigns that you might have to engage with your potential customers.
This is a great way to nurture and move potential leads down the sales funnel until they become qualified enough for the sales team to pick up the conversations from the marketing team.
Podcasts:
Podcasts have gained a lot of traction over the past few years. It has become a great way to not just increase business and personal brand by going on relevant podcasts and talking about your company or your achievements. Still, it is also a great way to extend the topic covered in the blog post in a podcast episode.
Guest Posting:
Depending on your business and industry, blogs or news sites always cover topics around your industry. Some sites enable other companies to contribute to their blogs as guest posts.
As a business, you can utilise it to write a follow-up piece of content or sometimes even summarise the content in a guest post, which you may not be able to link directly to a particular blog post. Still, you can link back to your website.
Newsletters:
If you have an external business newsletter, your latest blog posts could be great content to add to it for your subscribers to read.
Additionally, there are so many specific industry-focused newsletters in the market right now that with the right bit of connections, you could reach out to these newsletter authors to write about and link to your blog post from their newsletters.